{"id":3984,"date":"2011-05-31T01:00:01","date_gmt":"2011-05-31T06:00:01","guid":{"rendered":"http:\/\/wholehealthchicago.com\/?p=3984"},"modified":"2021-09-08T21:53:29","modified_gmt":"2021-09-09T02:53:29","slug":"europe-bamboozled-by-big-pharma","status":"publish","type":"post","link":"https:\/\/wholehealthchicago.com\/blog\/2011\/05\/31\/europe-bamboozled-by-big-pharma","title":{"rendered":"Europe Bamboozled By Big Pharma"},"content":{"rendered":"\n

Posted 05\/31\/2011<\/p>\n\n\n\n

Stories like the one I\u2019m going to tell you this week and next make me proud to be a Chicagoan. Nobel prize winning Chicago author Saul Bellow said that we reside in the \u201ccontempt center of the USA\u201d and, you know, I\u2019ve got to agree. We take to such chicanery as well-placed bribes, cronyism, no-bid contracts, and politicians hay-tumbling with big corporations as naturally as naive folk worldwide take to breathing.<\/p>\n\n\n\n

What I mean is that no Chicagoan would lift a surprised eyebrow to learn that the well-organized machinations of multinational pharmaceutical companies have pulled the ultimate hornswoggle on all Europe: The European Union (EU) has actually banned herbs for medicinal use. All herbs. Banned.<\/p>\n\n\n\n

(Figuring that no one in Europe reads these health tips, I\u2019m not going to offend anyone with that hornswoggle reference. But if you know any Europeans, don\u2019t forward this unless you deliberately want them to feel bad.)<\/p>\n\n\n\n

My main purpose in reporting this is simple enough. There\u2019s an extremely strong likelihood that such a ban will occur here in the US during the next five years. That\u2019s right, a total ban on all medicinal herbs except by physician\u2019s prescription (possibly even unavailable to chiropractors and herbalists).\u00a0 Behind this potential ban is (surprise! surprise!) Big Pharma, which currently donates $30 million annually<\/strong><\/em><\/a> to Congress. This swag is divided about equally between Republicans and Democrats, with some surprising senators, like Illinois\u2019 own Dick Durbin, on the receiving end and also in favor of such a ban on herbs. Supporting Big Pharma (again, surprise!) are the usual suspects: The FDA and the conventional medicine system, the three in a steamy menage a trois that should make your blood run cold.<\/p>\n\n\n\n

What occurred in Europe is simple enough, and since it worked so efficiently for Big Pharma there, expect the same outcome here. For the past several years in Europe (and, to a lesser extent, here in the US), there\u2019s been a deliberate misinformation campaign about the \u201cdangers\u201d of herbal medicine. This campaign has especially emphasized the \u201cdangers\u201d of herbal interaction with conventional prescription medication, but also the \u201cduping\u201d of innocent people who spend millions on untested and unproven herbal therapies.<\/p>\n\n\n\n

The truth? Herbs are remarkably safe, herb-drug interactions extraordinarily rare, and correctly taken prescription drugs the fourth leading cause of death in the US.<\/p>\n\n\n\n

Before I get into the meat of this, you need to know something about public relations firms and what they do. By the way, the inventor of public relations, Edward Bernays, was Woodrow Wilson\u2019s director of propaganda. When Bernays left Washington, he decided the word \u201cpropaganda\u201d was too loaded a term and changed it to \u201cpublic relations.\u201d But what happens to your brain is propaganda, pure and simple.<\/p>\n\n\n\n

This is PR<\/strong><\/h3>\n\n\n\n

We go through life thinking we have our own opinions about things. We believe we\u2019re reflective, capable of rational thought and drawing intelligent conclusions. In reality, we\u2019re seriously deluded about this. I had a long conversation with a pleasant young woman who worked as a project manager at the world\u2019s largest PR firm. I will quote her directly.<\/p>\n\n\n\n

\u201cWhen I arrived here several years ago after getting my degree in marketing, I was shocked that most of the ideas I thought were my own had been deliberately insinuated into my brain by a PR \u2018team\u2019 like the one I direct now. We\u2019re given a project from some corporation that basically challenges us to change the underlying belief systems of the target population. You have \u2018opinions\u2019 you never knew you had because we put them there. And when you \u2018believe\u2019 in them and can defend them, then we\u2019ve done our job really well.\u201d<\/p>\n\n\n\n

Some examples come immediately to mind. The statement \u201cBrand-name drugs are safer and more reliable than generics\u201d can certainly be traced to the PR arm of the pharmaceutical manufacturer\u2019s association, PhRMA (the Pharmaceutical Research and Manufacturers of America). The statement\u2019s antithesis, \u201cGeneric drugs are just as good as brand names and can save you a lot of money,\u201d comes from the health insurance industry, which wants to pay less for your drugs so it can reap even more profits than it does already.<\/p>\n\n\n\n

The American Medical Association (AMA) routinely calls on PR firms when it\u2019s trying to get some big idea across. True story: In the 1950s, the AMA attempted to eliminate chiropractic medicine from the healthcare landscape. In a deliberate and well-orchestrated project, they placed phony newspaper articles about patients who had been rendered paralyzed by chiropractic manipulation, or who had cancers misdiagnosed as \u201cmisalignments\u201d by ignorant chiropractors.<\/p>\n\n\n\n

That chiropractic was dangerous<\/em> became a mantra in my own medical school education. Although the American Chiropractic Association took the AMA all the way to the Supreme Court over this (where the AMA lost and is now forbidden by law from saying anything negative about chiropractic), the idea that chiropractic can kill you to this very day floats through most medical schools.<\/p>\n\n\n\n

Where am I going with all this? Oh yes, the European ban on herbs.<\/p>\n\n\n\n

You can imagine that Big Pharma dislikes the idea of its potential customers self-medicating with herbs instead of using their high-priced prescription drugs, especially if someone other than Big Pharma is profiting from herb sales.<\/strong> Every capsule of the antidepressant herb St. John\u2019s wort<\/a><\/strong><\/em> someone swallows means one less tablet of their antidepressants Lexapro or Cymbalta. Every black cohosh<\/strong><\/em> for menopause is one less Premarin, a hormone replacement<\/strong><\/em> drug. What better way to stifle the competition than have the government ban your competitor\u2019s product? What better way to make serious money from this ban than to have the government license you (and only you) to return it to market?<\/p>\n\n\n\n

To set about doing this, for the past several years, Big Pharma has been funding studies intended to disprove the clinical effectiveness of herbs. They\u2019ve also released trumped-up \u201cfindings\u201d that taking a particular supplement or herb is \u201cdangerous and potentially fatal.\u201d<\/p>\n\n\n\n

Researchers who will prostitute themselves for money are not difficult to find at big-name university hospitals, so Big Pharma buys a researcher, outlines a study, cuts a fat check, tinkers with the numbers, gets a thumbs-up from the researcher (who wants to do more studies in the future, please), turns everything over to a ghostwriter, and lo! your physician starts seeing these \u201cstudies\u201d appearing in high-profile medical journals. (For more on all this, click here<\/strong><\/em><\/a>.)<\/p>\n\n\n\n

For example, the Journal of the American Medical Association<\/em> (JAMA) published an article in 2001 about the herb St John\u2019s wort (highly effective for mild-to-moderate depression) that largely dismissed the numerous positive St John\u2019s wort studies as inadequate and instead focused on a study funded by an antidepressant manufacturer. The results of \u201cnegative studies\u201d like this one, and many more, are turned over to PR firms and, ever so slowly, the public and the medical profession, both in the US and Europe, come to believe that many herbs don\u2019t work, are dangerous in and of themselves, or can cause dangerous reactions if inadvertently mixed with prescription drugs. By the time an out-and-out ban on herbs comes up for a vote, all parties have been convinced that doing so is a good idea.<\/p>\n\n\n\n

You\u2019d think such an outright ban would be a sufficient gift for Big Pharma, but for really serious money, you need to think like a Chicagoan, Saul Bellow\u2019s \u201ccontempt\u201d factor.<\/p>\n\n\n\n

Here\u2019s the real game plan (now underway in Europe): <\/strong><\/h3>\n\n\n\n
  • First, the government bans herbs for public consumption, thus destroying Big Pharma\u2019s competition. Although most herbal companies are quite tiny, Big Pharma views no competitor as too small to be blasted out of existence.<\/li>
  • Second, Big Pharma and the FDA\u2019s counterpart in the European Union arrange for licensing of individual herbs. Big Pharma \u201ctests\u201d an herb, and after paying out approximately $250,000 receives a license to distribute it. This insanely high fee is per herb<\/em> and is affordable only to Big Pharma, wiping out any chance for small herbal companies to recover.<\/li>
  • Third, Big Pharma itself goes into the herb business, buys up the distressed equipment no longer being used by the now-defunct herb companies, and returns those beloved and newly licensed herbs to the market at ten or 20 times their original price. And\u2014here\u2019s the kicker–makes them available only with a doctor\u2019s prescription<\/em>.<\/li>
  • Finally, Big Pharma arranges for itself the exclusive rights to develop and sell all future herbal discoveries. ALL DISCOVERIES, FOREVER.<\/li><\/ul>\n\n\n\n

    If Big Pharma were given exclusive rights to herbs here, and sold them only by a doctor\u2019s prescription, there would be a massive shift in the propaganda (sorry, \u201cpublic relations\u201d) and suddenly herbs would be safe and effective. \u201cResearchers\u201d would be paid millions to prove it.<\/p>\n\n\n\n

    To get an idea of the price increase and potential profits, consider an example that\u2019s already occurred here in the US with the prescription-only fish oil called Lovaza. If you don\u2019t have health insurance to offset the cost, you\u2019ll discover 100 capsules of Lovaza cost $160. But ten feet to the left of your pharmacist\u2019s counter, you can buy 100 capsules of fish oil for about $16. Most Lovaza users do have insurance and spend only the $10 co-pay for their Lovaza, little knowing their insurer picks up the difference (and you wonder why your premiums shoot up). Equally dramatic is an amino acid supplement called galantamine, proven useful for Alzheimer\u2019s. You can buy 90 capsules over-the-counter on amazon.com for $44, but the same number of capsules of prescription galantamine, called Razadyne, rings up at $310.<\/p>\n\n\n\n

    Now imagine that the $16 bottle of fish oil capsules is forever banned by the government and your only source is Lovaza, requiring a doctor\u2019s prescription (and a doctor visit, of course, to get that prescription). Then apply that concept to every single herb you can think of: Echinacea, valerian, kava, saw palmetto, and on and on.<\/p>\n\n\n\n

    Consider, too, that like a shark endlessly hunting for prey, Big Pharma must have a continual supply of new drugs in the pipeline. The amount of time they can own a drug and extract profits from it is relatively short, and the cost of developing new drugs is high. What better pipeline than the entire world\u2019s herb supply? Big Pharma is fully aware of the safety and effectiveness of herbs. Their next step is to patent the active ingredient of the herb or mix it with another herb or vitamin and then patent that combination. Herbs aren\u2019t a gold mine for Big Pharma–they\u2019re diamonds.<\/p>\n\n\n\n

    As a quick example, European women love Remifemin, an extremely effective herbal blend for menopause symptoms. With the ban, it will shortly disappear from the over-the-counter shelves and, yes, women are hoarding it now. But very likely they can expect it back in a year or so by prescription-only at many times the price.<\/p>\n\n\n\n

    Since prescription medications are covered under various European national healthcare systems, what has been created there is a direct flow of money from Europe\u2019s national treasuries into Big Pharma\u2019s coffers.<\/p>\n\n\n\n

    Next week: How this all came about and what\u2019s being done to fight it.<\/p>\n\n\n\n

    Be well,<\/p>\n\n\n\n

    David Edelberg, MD<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Stories like the one I\u2019m going to tell you this week and next make me proud to be a Chicagoan. Nobel prize winning Chicago author Saul Bellow said that we reside in the \u201ccontempt center of the USA\u201d and, you know, I\u2019ve got to agree. We take to such chicanery as well-placed bribes, cronyism, no-bid contracts, and politicians hay-tumbling with big corporations as naturally as naive folk worldwide take to breathing.<\/p>\n","protected":false},"author":2087,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,214,2,151,3],"tags":[1257,13,1258,891,135,1259],"class_list":["post-3984","post","type-post","status-publish","format-standard","hentry","category-b","category-big-pharma-evils","category-blog","category-e","category-knowledge-base","tag-ban","tag-big-pharma","tag-europe","tag-herbal-medicine","tag-herbs","tag-public-relations"],"yoast_head":"\r\nEurope Bamboozled By Big Pharma<\/title>\r\n<meta name=\"description\" content=\"My main purpose in reporting this is simple enough. 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