2265 North Clybourn Avenue    Chicago, IL 60614    P: 773.296.6700     F: 773.296.1131

We Want You To Die

It’s funny how the mind works. You find yourself in a particular situation and as you mull over what to do, all of a sudden up pops a line from a movie. Good old Freud, always reliable when it comes to mining your subconscious.

The question, from the aliens-invade-earth action flick Independence Day, is posed by the US president to a decidedly uncuddly ET, whose response is chilling.

“What is it you want us to do?”

You probably saw the movie. Vicious aliens brutally attack Earth, destroying city after city, zapping millions of innocent people with their WMDs operated from flying saucers. I thought it endearing the way their weaponry ran on Windows. Either they’d tapped into our systems or, possibly, Bill Gates was an alien.

Now, though, it’s the mephitic maw of the health insurance industry that opens, that same threatening line roaring out. In this scenario, Earthlings are represented by the rapidly declining number of primary care physician offices around the country, their bewildered patients casualties as well. I can only report first-hand on what Blue Cross of Illinois is doing to us at WholeHealth Chicago, but from what I’ve been reading in the New York Times and Medical Economics, what’s happening to us is pretty much a national phenomenon, with all insurers blasting away at all primary care offices.

Because this affects you, the patient, and how your medical care is changing, I urge you to read all the way through today.

ACA brings major changes
Everyone knew the Affordable Care Act (ACA) would bring big changes to the health care delivery system. Some months ago, I reported on a talk given by a Blue Cross medical director, breaking the news to a roomful of depressed doctors that their fee-for-service system was doomed because insurance companies could no longer afford to pay for health care under the PPO model. Their plan? Phase out all fee-for-service care during the next few years, replacing it under the ACA with low-cost care standardization.

And with this, the once-inalienable right of patients to get–and doctors to provide–whatever care they needed (tests, specialists, medical equipment) was history. Essentially, the insurance industry now calls the shots. And while for the past 25 years the insurance industry has always been an extremely powerful player in how medicine is practiced (best documented in Michael Moore’s film Sicko), never have all physician day-to-day decisions been so closely scrutinized for cost as they are now.

The medical director went on to tell us that small practices with a mainly PPO patient base would likely be unable to tolerate the reduced physician fees planned under the ACA, and that these practices would gradually be acquired by large medical centers. This didn’t mean a small medical office would close up shop completely. Instead it would become “a Division of…” with the doctor a salaried employee of the larger entity. When hundreds of physicians and thousands of hospital beds are all controlled by one system (e.g., Northwestern, Advocate, Resurrection), everything is standardized and insurance companies like that. Fees for every possible test and procedure would be pre-negotiated between medical center and insurance company. The medical centers would be financially rewarded with increasingly favorable reimbursement rates if patient care met certain quality standards, set by committees made up of medical center and insurance company employees.

Here’s an example of the inherent danger in this. If one of the reimbursement objectives is to ensure every patient’s cholesterol is low, your prescription for a statin will be based not so much on your well-being as on the bottom-line improvement of the medical center. And if you don’t take the statin and your cholesterol remains high, you’ll be targeted as an undesirable non-compliant patient, actually affecting the financial bottom line of your doctor’s group.

As I write this, large medical centers are absorbing one practice after another, a mad scramble to accumulate as many warm bodies as possible in order to negotiate the best rates with insurers.

End of the individual PPO
In the final months of 2013, virtually all of you who had individual PPO plans received a letter that terminated your coverage and advised you to buy health insurance under the ACA. When you attempted to do so, you found yourself paying a lot more for a lot less. I explained to surprised patients that they’d been buying a product—the PPO–that their insurer hated to be selling because it usually lost money on each enrollee. Why do you think they spent so much time ferretting out pre-existing conditions? Because anyone with PPO coverage who had just about any medical problem was a money-loser for them. On the other hand, employee group PPOs continue to survive because the insurance companies figure if you’re well enough to go to work every day, there can’t be too much wrong with you and you won’t be a loss for them.

Having terminated individual PPO enrollees and escalated charges on employee group PPO members, we’re now nine weeks into the ACA and it’s apparently time for insurance companies to scrub the US clean of the costly individual primary care office. They really don’t want us closed in the sense of boarded up–I mean, they do acknowledge the US will need a few doctors out in the trenches–but they want us under the control of one of the major medical systems.

Make no mistake. The health insurance industry wants the likes of WholeHealth Chicago on a short leash. (“Nutritional counseling?! Just give them a goddamn statin and tell them to stop whining.”)

No matter how much they want primary care PPO physicians to disappear, however, health insurance companies recently discovered they can’t simply terminate contracts with physicians via a letter that says “Thanks for your service over the past 20 years. Things have changed and it’s hasta la vista, baby.” UnitedHealthcare attempted this with 2,250 physicians in Connecticut and got blocked by a court order.

But what an insurer can do is make life so thoroughly miserable for physicians that they leave voluntarily, selling their practice to one of the Big Boy Medical Centers.

Making your doctor’s life hell
The easiest way to make life miserable for a medical group is to set up systems to delay payment for services already rendered. This is done by generating scads of unnecessary procedural paperwork. United, Humana, and Cigna are past masters of this tactic, Cigna setting a new record by being 14 months in arrears. Patients can’t fathom this. I tell them, imagine you’re the proprietor of a restaurant or a hair salon or a toy store. In January, 2012, in walks a customer, takes your product, and says “Your check will arrive in March, 2013.”

This, by the way, is why WholeHealth Chicago avoided being in network with these villains. Patients often asked, “Why aren’t you in network with such-and-such an insurance company?” Quick answer: “We’ve got rent and a payroll to meet. We need a cash flow to survive.”

Blue Cross of Illinois, since it’s both non-profit and originally founded by physicians, was always more reasonable, paying fairly promptly and keeping unnecessary paperwork to a minimum. But with the ACA, times have changed. Their CEO is currently paid $16 million a year (never knew not-for-profits were so profitable, did you?), they too want to keep as much money as possible for themselves, and, like everyone else, want docs out of the fee-for-service model. So Blue Cross has joined the ranks of egregiously slow payers.

To delay payment to a doctor, an insurer–any insurer–seeks out potential violations in something you’ve never heard of called a “provider manual.” This is a document so immense that no living human has ever actually read one. I once went online, hunted it down, and guessed it at about 1000 pages of rules and regulations.

Here’s an example of how they delay a payment. Let’s say I order a vitamin D level for you. Since low vitamin D is now associated with umpteen diseases (from cancers and heart disease to autism) and Chicago is singularly unsunny, vitamin D deficiency is very common. The journal American Family Physician recommends vitamin D be included in health screening tests. An insurance company, however, might allow your in-network physician to measure vitamin D levels only when diagnosing an illness and not when screening for low vitamin D.

So when our reimbursement check for physician services and labs we provided for you arrives, payment for the vitamin D level is conspicuously absent. Instead, they send us a form letter asking some questions:

(1) you money-wasting quack, why did you order that ridiculous test?
(2) as long as you did order it, what was the result?
(3) to make sure you’re not trying to cheat us, copy and send the chart notes from the day you ordered the test.
(4) let’s see what you did with the test results–send us those notes, too.
(5) and then, when we’ve got everything, we’ll give some thought to paying you, but don’t get your hopes up.

Language of their letter slightly altered (but not much) to capture intent.

Gathering all this data takes an enormous amount of a doctor’s staff time (insurance company grins lewdly at the thought), keeps the doctor’s staff from doing its usual job (insurance company laughs obscenely), and when the documents finally arrive at the insurer, with a hearty Rabelaisian or Chaucerian guffaw the meticulously collected correspondence is tossed unceremoniously into a “To Do” bin, where it may languish for months.

In 2013, I wrote about 50 (yes, 50) letters regarding reimbursement for food sensitivity testing. After six months of silence, I called and was told (god’s honest) “Oh, we wondered why those letters kept arriving. We didn’t know what to do with them.” And in three weeks, reimbursement for all 50 was summarily denied.

What routinely happens after this “delaying documentation” is returned to the insurer is that after some weeks, when your doctor’s billing department calls about the claim status, the robotic answer is “We’re still working on it.” Cigna’s specialty was to say the paperwork never arrived, but then adamantly refuse to provide a fax number. To be honest, after decades running a small office, these deliberate payment delays come with the territory. For years we’d receive a handful of delays each month and just deal with them, the way a small shop owner deals with the occasional bad check.

But not paying for services rendered is theft, pure and simple. Are health insurers actually thieves? Just ask the Medical Society of the State of New York. When physicians in New York state realized UnitedHealthcare had been deliberately underpaying them for years, they took the case to court and won a settlement of $350 million.

Then came the ACA, with its planned extinction of small private medical offices. Ready for this?

Swamped with letters
Last week alone, an avalanche of 30 letters requesting “further documentation before payment” arrived at WholeHealth Chicago. So our doctors and billing clerks sat down and set up a system to answer them efficiently. Then, on March 6, 2014, the morning mail came in a bag, 76 letters in a single day. Here’s a photo.

BC.BS Letters

If that’s not bizarre enough, these latest “requests for further documentation” include such sentences as:

“Why did you order orthotics (shoe inserts)?” when none had been ordered.

“Why did you order anesthesia?” when the patient came in for a thyroid check and was never anesthetized.

“Why did you order a TSH (thyroid-stimulating hormone)…or vitamin D…or cortisol test?”

Of course you’d like to call someone at Blue Cross and ask “What gives?” But there’s no signature on the letter. The 800 number is just the main Blue Cross phone line and utterly useless. And it’s not just us. According to our physician and chiropractic friends, everyone is being swamped with these letters.

If the insurance companies were honest, we know what they’d say in answer to the question “Why are you doing this?” They’d respond (straight out of the alien from Independence Day), “We want you to die.”

My next Health Tip will discuss how these changes affect patients. On the one hand, the days of a lengthy office visit with a doctor who’s known you for years for a $20 co-pay are drawing to a close. The ACA will bring in far more patients than the current system can handle, even with all doctors working at energizer bunny speed.

On the other hand, Dr. Rubin and I founded WholeHealth Chicago on one underlying principle: that we’d never place ourselves under time constraints with our patients. If a patient arrived with a list of problems, the visit wouldn’t end until every item was addressed. Unless this deliberate insurance company harassment stops, we may be compelled to throw in the towel and go out of network with Blue Cross.

But here’s a fact. Fully half of WholeHealth Chicago’s patients are already out of network. And while they’d rather we accept their insurance, we hope we offset that by providing all our patients, in network and out, an exceptional knowledge of integrative medicine, a broad variety of services, and an unhurried atmosphere. That’s what our patients tell us makes coming to WHC worthwhile.

You know what’s coming next. If you work at your health by eating well, exercising, and so forth, you really won’t need us much. In network, out of network, keep away from us and your health care costs should remain really low.

We’ll talk soon and, oh, stay well,
David Edelberg, MD


Leave a Comment

  1. David Tenenbaum says:

    A vegan diet and exercise were once associated with Hippies and other fringe elements of society. No more. The choice between substandard medical care and maintaining a healthy life style has never been clearer as the article effectively points out. If you continue to consume animal fats and proteins and are unable to afford concierge medicine (and that’s assuming this option will still exist), you will be placing yourself at the mercy of Insurance tyrants. Be prepared to be plied with drugs with side effects worse than the underlying disease. Dick Gregory had it right when he ran for President in 68. He proposed that all vegetable juicers be tax deductible. That proposal is a step in the right direction. A high fiber, legume and vegetable rich diet and exercise will keep the vast majority out of the collapsing heath care system. Eating animal fats and proteins is simply no longer a luxury but a death sentence that will be accelerated by the ACA.

  2. Deb Kirk says:

    Well I wish I could say thanks for another great article Dr. E., but this one isn’t great at all, it is down right frightening!
    We are all just sheep being led to a slow slaughter with the insurance companies driving the herd. And It is all driven by GREED. This once great country is going down the tank, one liberty at a time.
    I have Blue Cross and if at all possibly I will still come to see you on my own dime.
    I wish you and all at Whole Health good luck.

  3. Deirdre says:

    I am an Australian and am horrified of what I read here, & as Australia tends to “copy cat” the USA over the last 10-20 years -sadly, we shall more than likely go down the same road. To think that Doctors used to be able to diagnose and treat people and do many of these illnesses were not even heard of or rarely – people were so much healthier, when I was a child, and ate simple foods – quite often grown in backyards with chicken manure from their own fowls. There is more money & less efficiency and common sense being used, and businesses only look at their bottom lines. How can a CEO of an Insurance company justify a 16mill salary? Hang in there Doctor – your patients in the USA NEED you like they never have before – for many reasons too, besides Medical.

  4. Deb says:

    Concierge service for an annual fee appears to be an option for doctors who care about patients and for patients who can afford this. As a patient with a chronic illness, I often pay my doctors out of pocket for many services and then file for reimbursement which is either denied, partially reimbursed, or added to my large deductible (chosen to lower my monthly premiums). Thus, paying an annual retainer for a concierge physician might be an option for primary care. One would still need insurance to cover specialists, hospitalization, etc. Doctors with educated patients who can afford this model may save themselves a lot of time and aggravation.

  5. Addie says:

    It’s clearly best for you to leave the network. More creative solutions will come to you, to the public, and maybe much later to insurance companies. My acupuncturist, a physician only practicing acupuncture, always stayed outside the network because he believed any non single payer regulation of his practice was an affront to his expertise. He makes special arrangements with individuals for payment. I believe he uses his regular fees to defray costs for patients who can’t afford it. It’s not systematic but could easily be made so.

  6. Marilyn Feingold says:

    Interesting article very informative. Forgive me for sounding pedantic, but Freud never used the term, “subconscious”. He used the term, ” unconscious”.
    Looking forward to meeting you soon,

  7. Julia says:

    For all of these reasons plus Meaningful Use and ICD-10, we are barely surviving and the future looks grim. We are closing my husband’s solo neurology practice.

  8. John Pearson says:

    Oh to live in a country with a sane health care system…or pretty much anywhere but here. How long can we put up with existing solely for the profits of the insurance companies?
    I’ll keep coming to Whole Health because I want to be healthy, and I’ll take nutritional counseling over being put on statins any day. The great fear is that no matter what we pay, it will get harder and harder to find places like Whole Health Chicago.

  9. Imran says:

    Thanks for a very good article Dr E. Insurance companies need to go. Rather, they need to die! We need single payer.

  10. Susan Smith says:

    Dr. why are only demonizing the insurance companies? People are so upset with your article because they know if the insurance companies are difficult to deal with their only other option is Obamacare. Maybe if we hadn’t had the ACA rammed down our throats we would never be in this situation. Perhaps you should consider demonizing a governement that is forcing it’s citizens into socialized medicine and one of the results is that insurance companies are scrambling to survive. At this point I would still prefer my insurance company over Obamacare however I know that in the futrue when the insurance companies are driven out of business we will all be under the ACA. And is the treatment of patients or doctors any better under the ACA? I think not.

  11. Dr E says:

    Hi Susan
    I think you should understand about the ACA/Obamacare–it is completely under the control of the health insurance companies. Remember the now dead “public option?” That would have been socialized medicine. What the Affordable Care Act did was mandate that everyone buy a health insurance policy from a private health insurance company. They (the insurance companies) are acting this way because they don’t have any idea how thirty million new enrollees will affect their bottom line. Because of this uncertainty, insurance companies are (to put it mildly) behaving quite badly. If I am demonizing insurance companies, well, it’s because they’re acting like demons

  12. Bobbi Pollard says:

    Dr. Edelberg,
    Just a quick note to say thank you for your weekly newsletter. As a medical case manager, I can relate to how frustrating and bizarre the system can be. I appreciate your honest approach and direct information. Keep fighting the good fight; I know your office inspires me to do so.

  13. Carrie says:

    Thanks again for an informative, if depressing, article Dr. E!
    Question: how IS it that CEOs of NFPs make so much money? Who is on those boards? 16M could buy a lot of people of lot of coverage. People get all crazy about the ACA, but how about getting crazy about one person making such an exorbitant paycheck? Always feels like sleight of hand to me… “ACA is being rammed down our throats! This is socialism!” — but pay no attention to the man behind the curtain making an absolutely ridiculous amount of money. (Or rather, the many men – it’s not like that CEO is the only one.)
    Tangentially, I will say that now, more than even, I am grateful for my good health. As all of this unfolds and uncertainty abounds, the value if my able and willing body has never been clearer. I, too, will continue to pay out of pocket to see you… but hopefully won’t have to 🙂

  14. Jennifer F says:

    Hi Dr E.
    I just received one of those letters regarding orthotics after my preventative care visit with Dr. Kelly in January. Orthotics, what orthotics?
    I had also gotten 8 separate letters on the same day from Blue Cross saying that they needed more info to process the claims from my visit.
    I was getting ready to call your office when I got your newsletter.
    I certainly don’t envy you the task of sorting all of this out!

  15. howard says:

    Dr. E: great information. I am a health insurance broker. I have had 100% retention of my book over the last 4 years. That means the clients are happy with my service work. I fix the coverage problems.The health insurance companies, with the advent of ObamaCare, unilaterally cut my fees and commissions and fees by 30-60%, due to ObamaCare, they said. Yet, I am still expected to service the clients. The health insurance companies have great profit now. My revenue before was 2-3% of premium and now it is much less. I am considering telling most clients I can no longer service their plans.
    On some plans I make $2-3 per month. the number do not work.
    I have advocated for change in the health insurance industry. Yet, the lobbyists continue to control the profit. Though I would lose what remains of the business, it is time for national health insurance.

  16. Valerie W says:

    When the Great American Healthcare battle is over, one third of the people will be dead or dying, another third will be too exhausted and confused to fight it any longer, and the final third (including pharmaceutical and insurance companies) will be sitting on an enormous pile of ill-gotten gains$$$$!!

  17. Carrie Andrzejewski says:

    I didn’t mind paying a copayment of $20.00 for the first time in about 15 yrs. or so with Dr. E. because I have the fed. plan of bc/bs and never had a co pay because Dr. E was always in my plan as a ppo, but I understand now and he is worth every penny, nickel, dime, quarter, dollar, etc. Thanks for just being YOU.

  18. Joseph Kessler, MD says:

    I have to agree with Susan Smith about the demonizing of the insurance companies. They are businesses just as WholeHealth is a business. And they are reacting to a law that forces them to create plans that cover what the government says is right instead of what patients feel is right. The ACA has taken the choice away from patients. Yes, the insurance companies may be acting badly, but concentrating your fury on them is like treating only a cough instead of the cancer that is at its root.

  19. Jennifer Rodi says:

    Another great article from the wonderful Dr. Edelberg! Thank you for writing this. I think it is important for people to realize that the so called “free” health care plan is a lie! Nothing is for free and this is going to come at a huge price to our country and economy. Very Scary, but I appreciate your candid honesty. Thank you again. 🙂

Join our Newsletter

Get health recommendations, delicious and time-saving recipes, medical news, supplement reviews, birthday discounts, and more!

Health Tips

Dr. Edelberg’s Health Tips contain concise bits of advice, medical news, nutritional supplement and pharmaceutical updates, and stress relief ideas. With every Health Tip, you’ll also receive an easy, delicious, and healthful recipe.

When you sign up to receive Health Tips, you can look forward to Dr. Edelberg’s smart and very current observations arriving in your in-box weekly. They’re packed with helpful information and are often slightly irreverent. One of the most common responses to the tips is “I wish my doctor talked to me like this!”

Quick Connect

Get One Click Access to our


The Knowledge Base

Patient education is an integral part of our practice. Here you will find a comprehensive collection of staff articles, descriptions of therapies and nutritional supplements, information addressing your health concerns, and the latest research on nutritional supplements and alternative therapies.

Telemedicine – Now Available at WholeHealth Chicago

In order to maintain your continuity of care, WholeHealth Chicago now offers telemedicine appointments with most of our practitioners. During a telemedicine visit, you and your healthcare provider can review medical history, discuss symptoms, arrange for prescriptions, and more. When necessary, labs and diagnostic imaging can be ordered from a facility near your home, and our Natural Apothecary can ship supplements quickly to your door.

Please contact Patient Services for details and scheduling a telemedicine appointment, or to change a regular appointment to telemedicine by calling 773-296-6700.

We’re looking forward to meeting with you in our virtual consultation room soon.


Far and away, the commonest phone call/e mail I receive asks about COVID-19 diagnosis.
Just print this out, tape it on your refrigerator door, and stay calm.


• Runny nose
• Sneezing
• Red, swollen eyes
• Itchy eyes and nose
• Tickly throat
• No fever

• Runny nose
• Sneezing
• Sore throat
• Mild muscle aches
• Mild dry cough
• Rarely a low fever

• Painful sore throat
• Hurts to swallow
• Swollen glands in neck
• Fever

FLU (Standard seasonal flu)
• Fever
• Dry cough (no mucus)
• Sudden onset over few hours
• Headache
• Sore throat
• Fatigue, sometimes quite severe
• Muscle aches, sometimes quite severe
• Rarely, diarrhea

• Shortness of breath
• Fever (usually above 100 degrees)
• Dry cough (no mucus)
• Slow onset (2-14 days)
• Mild muscle aches
• Mild fatigue
• Mild sneezing

Recent Health Tips

  • Covid Immunization: Facts, Not Fiction

    If you don’t feel like reading one more word about Covid-19, you’ve got my sympathy. However, if you’re inclined, scan this Health Tip and perhaps pick up a fact or two you didn’t know. Want to jump to my take-away? It’s this: When the vaccine is available to you, take it and thank your lucky stars it’s being offered to you. One in four people Read More

  • “I Am So Bloated!”

    Susan wrote this on our WholeHealth Chicago form in the section marked “What’s the main problem?” She went on to tell me she’d been suffering for years, her stomach feeling like some gremlin was inflating a balloon every time she ate. When the bloating was especially severe, she said she looked like she was in her fifth month of pregnancy. Susan was so embarrassed she’d Read More

  • Major Breakthrough: A Highly Accurate Blood Test For Fibromyalgia

    Although I’ve taken care of well over 2,000 fibromyalgia patients since first opening WholeHealth Chicago in 1995 (and also written a successful book on the subject), I was always troubled by two questions. First, exactly what is fibromyalgia? How can there be a condition that’s severe enough to be disabling, manifesting as widespread muscle pain, profound fatigue, poor sleep, headaches, and a half dozen other Read More

Join our Discount Program

Member benefits include 10% off all your purchases. Low, one-time membership fee of $25 ($35 for family).


Join our Newsletter

Get health recommendations, recipes, medical news, supplement reviews, birthday discounts, and more!